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Market Mapping: What is it and how can my business benefit?

Updated: May 9

In many businesses there are certain pieces of information that are apparently impossible to figure out. In your business you may not have the time or resource to launch a full scale investigation into your market to find that one golden nugget of insight that can change the way you operate.

Market mapping is a full service from SPS International that can help find that needle in the haystack insight to help businesses find their next top performer.

market mapping

What is Market Mapping In Recruitment?

Market Mapping is a deep analysis of a particular market or industry that can help highlight competitors actions, recruitment and job market, market share, specific industry knowledge and more.

Market mapping informs businesses to help them make better decisions in recruitment, operations, and marketing. Particularly important when businesses are entering a new market or are planning to make a significant change in their operations.

Executive search consultants offer market mapping to businesses to help them evaluate their market and gain key insight that can help make better decisions.

What Are The Benefits Of Market Mapping?

Market mapping can help many different business functions as well as finding specific information that is seemingly impossible to find. It can also help businesses:

  • Accurately distinguish size and layout of the market or industry

  • Map recruitment movements within the industry

  • Create competitor profiles including incentives, company size and recruitment activities

  • Map the market movements and trends that can be exploited

  • Find specific information to inform operational decisions

  • Bespoke and specific required information in your market

market mapping

How Does Market Mapping Work?

When approached for market mapping, here at SPS International we take specific and bespoke market requests to ensure that the information we gather is as relevant as possible for you and your market.

Our industry experts will then take time to investigate and thoroughly research the market with our network to ensure we can present the most accurate, in-depth and useful information for your business.

You will then be presented back your market information back in whichever format you chose with data, insight and evidence that helps you and your business make the best decision going forward.

If you think that your business can benefit from Market Mapping & Intelligence please get in touch.

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